Reach supports and supplies customers with board-level products (BLP) in accordance with the following long-term stable supply (LTSS) business practices.
Reach embedded displays are designed to provide high-level LCD control functionality. By adopting the Reach application programming interface (API), customers are insulated from technology changes in the BLP hardware and LCD interface. In other words, if a hardware change is required on a BLP due to an end-of-life component, the change will generally be transparent to the customer application.
Reach selects suppliers of materials used in the fabrication of BLP’s who support the embedded electronics business model, as opposed to the consumer model. This means that the non-commodity parts we select have a minimum five-year life standard.
The following graph shows our past ability to support production volume for the long-term, as well as our future commitment for BLPs. We have been manufacturing BLPs for over 20 years (see Generation 1 (G1) Serial Display Modules) with many products having 10-15 year lifetimes. In almost all cases, we have stopped manufacturing a product only when demand has stopped.
Periodically, a supplier may request Reach to accept end-of-life, part specification change and/or upgrade, or change of manufacturing. In such cases, Reach will modify the BLP to accommodate the change with the goal that the revised BLP meet form, fit, and function criteria of the original unit. When such change is necessary, the new BLP must be re-qualified by the customer, and the following will apply:
The goal is that the BLP meet form, fit, and function criteria of the original part. If the revised BLP does not work well in the customer application, we will work in good faith to assist the customer, but if changes to BLP are needed, we may have to request NRE or tooling charge.
Because the high-technology market is fast-paced and driven by change, there may be events beyond our control in which we cannot achieve the desired “form, fit and function” goal, and we therefore will discontinue the sale of an existing BLP product. Our business practice is to offer a last-time buy with one year duration, with purchase commitment required no later than six months after the end-of-life notice. At the same time as notice is given, Reach will supply samples of the alternative BLP for evaluation, along with the specification sheet, and any helpful application data that can assist the evaluation process.
If you have any questions regarding our LTSS business practice, please do not hesitate to contact us.
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